Investing in Shawinigan

Commercial development

7 complementary commercial zones of distinct vocations

carte-developpement-commercial-shawinigan-web 0a20a

Each commercial zone enjoys a diverse customer base specific to its vocation and environment. Local residents and those in surrounding municipalities, workers from abroad, as well as sports, business and leisure tourists gather throughout the seasons.

 

commerce-du-sud-shawinigan 01ad5SOUTH
Perfectly adapted to the needs of the residents of its family neighbourhoods

CLIENTELE > LOCAL

 

Business sectors > Local goods and services

 

commerce-royal-shawinigan ea2abROYAL
Custom-tailored primarily for fashion

CLIENTELE > REGIONAL

 

Business sectors > Shopping centers

 

commerce-centre-ville-shawinigan 13094DOWNTOWN
Doubly active, servicing professionals and tourists

CLIENTELE > SUPRA-REGIONAL

Business sectors > Business centers, restaurants and specialized niches

 

commerce-des-hetres-shawinigan d3a52DES HÊTRES
Wisely oriented towards vehicles and recreation

CLIENTELE > REGIONAL

Business sectors > Vehicles, leisure and recreation

 

commerce-saint-marc-shawinigan 4098bSAINT-MARC
Collectively redefined and available to the community

CLIENTELE > LOCAL

 

Business sectors > Goods and services and health care

 

commerce-du-rocher-shawinigan c2962DU ROCHER
Naturally encompasses a thousand and one flavours

CLIENTELE > LOCAL

 

Business sectors > Small businesses and food service outlets

 

commerce-trudel-shawinigan 101a3TRUDEL
Strategically positioned for big-box stores

CLIENTELE > REGIONAL

 

Business sectors > Business space for big-box stores and banners

 

 

SOUTH

 

LOCATED SOUTH OF THE CITY, WITH BREATHTAKING VIEWS OVERLOOKING SHAWINIGAN

Advantages

In constant expansion, the South benefits from a loyal clientele and enjoys unprecedented commercial vitality. The businesses in place have taken advantage of the remoteness of the autoroutes and the environment by forging a neighbourhood identity proper to this commercial artery. They therefore develop to meet current and semi-current needs.

Clientele

This artery enjoys a clientele with spending habits that are rooted in the citizens of Shawinigan-Sud. A majority of young families who settle in Shawinigan are particularly attracted to one of its housing developments. The South presents a strong attraction for the residents of the nearby municipality of Notre-Dame-du-Mont-Carmel.

Employers like the Canada Revenue Agency tax centre and the Centre-de-la-Mauricie hospital are elements to consider in the development of businesses in this area of the city.

Downtown

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Advantages

Located right in the heart of the city, along the shores of the majestic St-Maurice River.

Known as a dynamic place of business, the downtown is an entertainment destination. Holding events is increasingly emerging as a niche market.

The free outdoor animation of place du Marché and Wi-Fi convenience service makes 5th Street a sought-after place for workers, families and young people. In addition, multi-level parking with the capacity to accommodate nearly 400 vehicles is accessible. The picturesque Willow Avenue is renowned for its gastronomy throughout the Mauricie. Intersecting this avenue is the magnificent Promenade du Saint-Mauricie.

The second floors of buildings for sale or for rent, as well as the Jacques-Plante complex, are ready to house large office spaces. For commercial building facades to renovate, the City of Shawinigan and the SADC Centre-de-la Mauricie offer the Réno-façade program (facade renovation).

Station Avenue, the main entrance to downtown, has over 155,000 vehicle passages each week.

Clientele

This area abounds with a clientele of approximately 3,000 workers, mainly employed in service businesses and public institutions. Within two minutes, the main tourist attractions, Cité de l’Énergie and the parc de l’Île-Melville, bring in their share of leisure tourists. The municipal amphitheatre, Convention Center and Espace Shawinigan, with a total guest capacity of 9,400 people, also attract sports and business tourists.

Saint-Marc

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Linear artery leading to the surrounding commercial areas.

Advantages

Easily accessible, this commercial artery is located between rue Summit and boulevard Saint-Sacrement. Connecting the areas of Downtown, Royal and Trudel, it is subject to heavy traffic and benefits from street markings and a concentration of roadway signage.

The fragmented commercial mix makes this area focus on the development of two distinct sectors: service and residential to promote neighbourhood food retail.

This area also benefits from the Réno-façade program of Shawinigan and the SADC Centre-de-la-Mauricie for the renovation of commercial building facades.

Clientele

The cohabitation of community organizations, companies and residential buildings in this neighbourhood makes it possible to meet the needs of the local clientele.

Adding to this is an influx of customers from outside the neighbourhood with the presence of the public market, restaurants, service companies and destination stores.

Trudel

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Access to l'autoroute de l'Énergie (A55), exit 217. Three minutes from down-town.

Advantages

Positioning fosters increased traffic of more than 105 000 vehicles per week, ideal for the establishment of big-box stores in consumer goods and food. Its explicit vocation has earned it recognition beyond the city limit and to reach a regional clientele.

An adjustable plan according to the needs of the tenants is planned on the eastern side of rue Trudel. Rona, IGA Extra, SAQ, National Bank and Desjardins are part of major tenants. The west side of the street welcomes banners and big-box stores securely established like St-Hubert, M&M, Walmart, Canadian Tire, A&W and Mc Donald’s.

Clientele

Popular with the population of Shawinigan, this area is the designated stop for people traveling through on l’autoroute de l’Énergie (A55), whether they are driving north or south.

Near rue Trudel, one will find one of the most important venues between Montréal and Québec, the Centre des arts of Shawinigan, which attracts more than 40,000 visitors on average each year.

Located two minutes away, the Collège Shawinigan (CEGEP) welcomes more than 1,200 students each year. Its multidisciplinary sports facilities and reception rooms partly meet the demand of sports and business tourists of Shawinigan.

Royal

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Centralized, parallel to two main boulevards.

Advantages

This leasable area of 223 821 square feet of the Plaza de the Mauricie shopping mall allows boutiques of all sizes to set up shop. Its commercial offer is complementary to the Trudel area, accessible in less than two minutes by boulevard Royal. Its development is focused on beauty products and fashion.

Variety is key. The current offer is directed towards entry and medium range products for women, and business opportunities are numerous for men’s and children’s fashion in clothing, accessories or footwear. The dress-style sought by professional women is also an interesting market to break into.

Clientele

Its geographical position allows quick access for residents of all areas in the city. Going from one place to another is easy, thanks to boulevard Royal and des Hêtres that serve as gateways to the area. Customers from the MRC Des Chenaux and MÉKINAC can easily reach Royal by taking l’autoroute de l’Énergie (A55), an artery located three minutes from the nearest exit.

Des Hêtres

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One of the main boulevards of the City of Shawinigan.

Advantages

This area which covers 28th Street to boulevard Hubert-Biermans is characterized by a strong commercial concentration. Its commercial offer is predominantly focused on vehicles and recreational assets. This artery benefits from considerable commercial attraction. It offers larger business spaces (land and buildings) favorable to its development.

With the concentration of vehicle dealerships , opportunities are identified in areas related to this area’s speciality, including motorcycles, snowmobiles, boats and recreational vehicles, as well as complementary speciality shops: parts, repairs, etc.

The main artery linking the Shawinigan and Grand-Mère sectors, it ensures greater visibility for businesses.

Clientele

One of the advantages of boulevard des Hêtres is that it cumulates several functions earning it a diverse clientele. Easily accessible by l'autoroute de l'Énergie (A55), exit 220, the des Hêtres area is conducive to welcoming customers from everywhere in the Mauricie. Its power of regional attraction is its specialized vocation. Moreover, it is recognized locally as a principal destination when it comes to purchasing a means of transportation and of entertainment.

Du Rocher

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Located in the central-northern part of the city, near l'autoroute de l'Énergie (A55), exit 226.

Advantages

Dominated by its commercial offer in professional services and everyday goods, this area presents an interesting potential for the development of small businesses with 64% of rental spaces less than 2,000 square feet available at preferential rates. Moreover, investment incentives have been put in place, such as the renovation program for commercial building facades, Réno-façade of the city of Shawinigan and the SADC Centre-de-la-Mauricie as well as the assessment of commercial development needs which specifies business opportunities.

The pedestrian is favoured by the presence of wide sidewalks that allow businesses to be clearly visible. The many parks and green spaces make this artery a place where city and nature meet.

Clientele

The population of Grand-Mère, Saint-Georges-de-Champlain, Lac-à-la-Tortue and Saint-Jean-des-Piles sectors primarily composes the clientele of this area.

Founded in 2012, the Coopérative de solidarité Santé le Rocher is an important traffic generator, as are the industrial parks Albert-Thibeault and Jacques Marchand, comprising more than 1,400 employees.

The Grand-Mère sector welcomes a large number of vacationers during the peak tourist season. Many of them are owners of a secondary residence along the St-Maurice River or lac des Piles.